(Sorry this is a few weeks old - but there is still time to enter the competition. I can see the line the "Barra swallowed the mullet down its gullet" being used a fair bit).

Tourism NT has teamed up with the ABC Local Radio program ‘Tales from the Tinny’ to promote the Territory as the ultimate fishing destination in Australia, through a national fishing competition over the next two months.

Minister for Tourism, Malarndirri McCarthy, said 60,000 interstate visitors take a fishing trip in the Territory each year, and by contributing this fishing trip prize for this national competition Tourism NT are marketing directly to their target audience.

“The Tinny boys are terrific ambassadors for the unrivalled fishing adventures in the Territory and this is a great opportunity to promote the holidays we have on offer,” Ms McCarthy said.

“Since 2006 Tales from the Tinny has grown in popularity amongst fishing enthusiasts to the point where in September the program began broadcasting nationally.

“From today, listeners from all over Australia will tune into the program each week, where they will be offered the opportunity to win a three day guided sports fishing adventure for two on the Tiwi Islands.

“This is a great opportunity to promote fishing holidays to the Territory, especially through the Australia Summer Test Cricket season when the competition will be cross-promoted during the New Years Test Match starting January 3.

“We know that nine per cent of all our interstate visitors participate in fishing activities when they come to the Territory and these people usually stay for longer than the average interstate visitor, accounting for a total of 678,000 nights per year,” Ms McCarthy said.

Tourism NT consumer travel website and ABC Local Radio websites will both link listeners through to the competition entry form. The competition will also be promoted through each State and Territory’s e-newsletter to all ABC Local Radio listeners on each State’s database, linking back to travelnt.com

To enter, listeners must compose a poem, song or ditty using the word MULLET and upload it in video or audio form at www.travelnt.com.

The competition will run from today until 13 February 2010, in conjunction with the national Tales from the Tinny program on ABC Local Radio airing at 6.30pm every Saturday evening or any time via podcast or video at abc.net.au/tinny.

Media Contact: Nicole Manison 0448 693 279

Related files:
MMcCarthy.181209.Tales from the Tinny.pdf ( 312.92 kb )