What's the deal with 'Team Diawa'?
Submitted by Dreamweaver on Thu, 2008-06-26 15:35
So why are only certin shops allowed to stock them?
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brenz
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because it is classed as
because it is classed as specialty gear . diawa went through the book and chose a few stores from perth that can deal with the team diawa range. although other daiwa stokists can also sell a selected range of td gear like the luna and sol series.
brenz
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Dreamweaver
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Thanks Brenz...but?
Thanks Brenz but...
I still can't understand the rational to that - is it to create the perception of ana elite range with more power for sponsored anglers etc? Otherwise, aren't you limiting sales and pricing would suffer from 'diseconomies of sales' (comparativey lower unit volumes sold)?
Colin Molloy
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brenz
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not at all colin it is to
not at all colin it is to try to stop undercuting
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Dreamweaver
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Brenz....
Undercutting? But wouldn't lowest prices best serve the customer? Am I missing something here?
Colin Molloy
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Tim
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Point
Thats the point Colin. Undercutting drops prices. This is oone way of maintaining a higher more consistent prices.
I think youll find they dont like shops have sales on that range either.
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ody
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Hi Ya, Prevention of
Hi Ya,
Prevention of 'undercutting' is another way of saying the retailer can't choose his selling price. That is called 'price fixing' and is illegal. The last big case that went thrugh the courts in Australia resulted in a $30 million fine, so they had better not be indulging in that little caper.
Let's hope that Mav's sugestion (further down) about the ability to service is a little closer to the mark. But then, that would only be a very thin mask to disguise the price fixing caper, as you don't have to take a reel to the retailer you purchased it from to have it serviced. Any qualified retailer/service agent would be happy to take your money to service it.
Cheers.
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Colin Hay
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From bulk suppliers Brendan? Such as Cabelas? Or from other
Daiwa stockists?
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brenz
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it is a very confusing
it is a very confusing situation that is also hard to explain properly .
brenz
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Colin Hay
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I'm confused
Maybe it is the old adage of catching the fisherman rather than the fish.
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Maverick
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Gauranteed service
I think they have to have the specialist servicing that this top end gear needs .
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Dreamweaver
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Ok Makes sense Mav
Yup, that would make some sense - so outlets need to be accredited.
Colin Molloy
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Dreamweaver
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Brenz.... # 1....
Brenz - go on, give it a go
#1, Could be ay
Colin Molloy
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Colin Hay
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That explains it a bit more. Thanks Mav
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brenz
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mav specialist
mav specialist servising?
brenz
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Daisy
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Dunno why they do it but
Dunno why they do it but it's making it hard to get some of it, Especially the I'ze stuff.
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Maverick
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Personel
That should be specialized servicing personel, I wouldn't want someone that doesn't know what there doing working on my $1300 reel thats for sure.
It's just what I have heard about the team daiwa franchises, they have to back the product up with servicing and parts .
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Dreamweaver
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$1300 reel Mav
What's the concern? That would be one of your cheep ones Mav, wouldn't it?
Colin Molloy
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till
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While we're kicking daiwa, I
While we're kicking daiwa, I really wish they wouldn't give spin and overhead reels the same name.
Colin Hay
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Agree there till
I am sure they are paing some marketing guy a packet to dream up names and write up fluff pieces. I am sure he could dream up some other names as well. It does make iot confusing.
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jay_burgess
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It's not that confusing, the
It's not that confusing, the spin models have an extra two zero's in the model name :)
morose
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SPECIALIST SERVICE
its all about making extra coin for the retailer like brenz is saying as for selecting specialist stores to sell team daiwa i hardly think anaconda is a specialist store!!but yes the majority of the stores are.
Dreamweaver
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Not kicking Diawa - Email
I was just interested in the 'retail philosphy' behind the 'team' concept that Diawa has adopted.
I've emailed Daiwa:
Dear Sir/Madam
Being a member and active participant of various online fishing forums, many subjects come up from time to time.
Two of these questions, is ‘why do Daiwa have the ‘Team Daiwa?’ and ‘Why are only certain stores and online outlets permitted to sell Team Daiwa produce?’
These two questions have met with varied ‘suggested’ reasons, but I’ve not seen anything definitive. More speculation.
Some of the commentary has been:
1) To ensure the appropriately high service level, technical expertise and support.
2) To prevent undercutting.
Surely limiting retail outlets and any move to sustain top prices both don’t service the customer?
I’m looking forward to your response.
Best Regards
Colin MOLLOY
It'll be interesting to see their response. (Sorry about the strange formatting from the email copy and paste)
Colin Molloy
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Colin Hay
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That's the way Colin
Get it from the horse's mouth.
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Dreamweaver
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Yup # 1 - The REEL Truth
Colin Molloy
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7739ian
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Glad i don't retail
I work in an industry where the bigger players have no qualms telling a manufacturer who they can and can't supply so the little guys cannot access the top of the wozzer gear - probably a bit like supermarkets telling manufacturers they can only have bottom shelf in the dark corner - unless of course they get a few free pallets of stock to sweeten things up. I think in this case though, the selection of specialists is more likely and to me quite reasonable. You wouldn't really want to buy a boat that had it's power plant serviced by a bloke who knows a bit about Victas, would you?
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Dreamweaver
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That's true Ian, but....
..will be good to get it direct from Daiwa.
If we use your supermarket example, the Big Certified Floggers (
) would have their own generic stock - black and gold reels - yuk! LOL
Colin Molloy
(Colin 2 - Co-founding member of the prestigious Colin Club)
Soon to be de "dreamweaver" ed!