Who makes it and what is the colour, deep runner, mid water , by the look of the bib I'm tipping it's a deep runner.

You are telling us how good it's appearance is then you leave us up in the air about th details, talk about a tease.

 Saw this on tv a while back (or something similar), and assumed it was nothing more than a flashy gimic

Glad to be proven wrong as i like the idea

Some more details on the specs would be really helpful, and any direction as where they can be bought, or is it online

 If it’s one of the ones that have been advertised on TV, then take it back because they guarantee it will catch a fish each and every time it goes in the water. I’ve read some reviews where they don’t last if there’s any toothy critters around.

 As seen on tv fish will grow legs and climb out of the ocean and commit suicide banned in some states I'm sure

 Apparently you get them at thingz.Its a floater and I put it in the sink and it buzzed and flashed till people complained about the noise.It was like an alarm clock.I will rig it paternoster style over a spoon sinker and take it down Trigg  Beach on a calm night and work it in slowly and let ya all know what happens.It has a great action worked slow.If it catches I will put a mulie on a gang and see the difference.It is heavy and casts a mile.I am going to go buy the shop out of stock

 Yeah will be good to see some reviews, i reckon it is similar in concept to ballistic lures, they emit lights when  submerged in water fully. Not sure how long the battery will last.

 Saw it on a pop up FB ad for AUD$20 including shipping. 

 Do you know if the lure is wired through ?

 I made something along the same lines for squid:

 www.youtube.com/watch (can't figure out how to embed videos)

It turned out that the flashing actually deterred the squid from hitting the lure.  I caught a few squid with it turned off, then tried all the flashing patterns - no hits.  Turned the light off again, and bang more squid.

Of course squid are totally different to fish, but I have my doubts.  Perhaps the flashing in my jig was too bright?  I made it pretty bright.  I have seen videos that show a reasonable level of flash does excite fish.  Vibration certainly does as well.  It's an area that certainly shows promise, but I don't think that enough research has been done yet.

Also I think that one is charged up via a small connector, right?  Waterproofing a connector like that is quite problematic, hence the method I used for my jig.  

 Saw that lure on Foxtel last year, be interested in seeing if you catch anything

Had a small barra in an aquarium and he used to chase the light from the laser pointer intently.

Unfortunately this lure gets some serious bagging if you look up reviews for it on the net.

I think the concept looks very good, from the reviews however it looks like they just haven't got the electronic package running right just yet.

Think I'll do a bit of watching and waiting for some stories to come up on here about how people have used them and how effective they are rated.